TakaDesign is a personal branding project where I am able to explore brand identity and the utilization of social media using my own projects.
Ideation
As a Design Engineer, I wanted my branding to represent both a technical background but also a softer design focus. I took inspiration from digital displays on prototyping hardware, in particular the OLED display on my PyBoard kit, to develop the logo. This also allows me to put the branding on these test rigs with minimal pixel requirements while retaining its legibility.
The name itself comes from the Japanese word for Hawk, a twist on one of my nicknames growing up. The bird itself represents my strive to see the bigger picture while planning, then proceeding to perform tasks with patience and precision but importantly with spontaneity and adaptability.
Thank you for viewing!
All images and sketches were produced by me.
